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| Designed by Lippincott. |
Viking is an office supply company owned by Office Depot, and they just recently re-designed their brand identity. You can see the old one here, as well as more examples of the identity system.
Here's what I like about this logo:
- The modern typeface that is not so "trendy" it won't last.
- The recognizability of the wordmark. It's not just a common font that could be the logo for any company. It really is Viking's wordmark.
- The doodles. I love this creative touch to give the logo a fun feeling!
- How the doodles seem connected to the wordmark. They work together cohesively.
I also really like how this logo has been incorporated onto products. Here are a couple examples from the Brand New post.
What do you think of this logo? Do you like it or not like it? Why? I'd love to hear your opinions too. :)
2 comments:
I love it! I looked at the old logo... ugh! *shivers*. :) This one is so much better, in my opinion. I know what you mean about the unique font thing... more than once, I have looked at an ad that we got in the mail or something and recognized the font as one we have on our computer! :) I also like the little doodles next to it. The pencils and envelopes and stuff are a cool way to say that it's a office supplies company :) And I just noticed that the word "yes!" is incorporated into the doodles! :D
oh and thanks for doing a logo review! I love them! :)
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