That funky but fancy serif typeface is just lovely. The perfect mix of modern and formal. I love the way it's paired with black, red, tan, and white for the identity.
And the use of dashes is so lovely and creative. I must confess I don't understand why there's no space before "something" on the gift card holder and there is a space before "we're" on the sign, but the basic idea of using dashes as a design element is so wonderful! Dashes are such beautiful symbols, and I love it when they're given proper attention.
Again, more dashes. Lovely, right?
I also think the layout of the hair salon and how the identity is applied to everything is really great. There's that great typography and those lovely dashes again—on the floor and on the cart!
They even have a typewriter. Can you believe that? And those gift bags on the counter are pretty fun. This is the kind of place I would walk into and ask if I could take some of their paper products because I love the design so much!
What do you think? Do you like the type and dashes too?
HT: Design Work Life
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