Alex Creamer: New York Spaghetti

I ran across Alex Creamer's work through Form Fifty Five, and I especially liked his packaging for New York Spaghetti. This project is so innovative, creative, and just cool.

The white box and simple typography are neat looking, but what's especially wonderful is the shape of the pasta. You push this wood thing into the end of the box and the pasta looks like the Empire State Building!

It's like a box of a pasta that's also a toy. Isn't this a great idea?

Do you like this idea, too?