Guilherme Dultra Villar Identity

I saw this identity on FPO and thought it was simply wonderful. The color combination, use of white space, clean & simple style, and especially the concept behind it all just make me think "wow."

Guilherme Dultra Villar created his identity by spelling out his first name phonetically. This is a memorable, unusual concept that works just right with his name. Somehow I don't think "care-ree" would work quite as well as a branding strategy.

But for Guilherme, it works phenomenally. And in addition to the concept, the design aspect of this collection of materials is simply wonderful. The high contrast between the gray and yellow is marvelous (and you have probably gathered that I love gray and yellow). I also love how "bare bones" this design looks. It's simple but not boring; sometimes, less is more, and that is certainly the case here.

This design just works. It does the job in a memorable, beautiful way. What do you think?