So I was understandably interested when I saw a new Long John Silver's logo announced on the Brand New blog at this post. First, let me show you the old logo:
I admit that parts of this logo are a little cheesy, such as the fish icon - it looks a little too much like clip art. But overall, I really love the logo. It might not look clean or modern or super professional, but it's fun and happy - and that's how I think of Long John Silver's. The typography is actually quite good, I think. It's a very whimsical style, but it is done is such a way that makes it look really joyful-ish. This is the logo that I associate with Long John Silver's - it seems to fit.
But apparently Long John Silver's didn't love their logo as much as I do, so they had this new version designed...
It's much more modern and streamlined, and the fish graphic is better-designed than the previous one. But this logo loses all the fun, at least in my opinion. I understand that Long John Silver's is trying to put forth a more upscale type of identity, and I can appreciate that desire. But to me, the old, funky Long John Silver's logo is much better than the new one that's trying to be something else.
So that's my opinion. The new logo isn't badly done, but I just don't think it has the right feeling. What do you think?
P.S. You can still ask me questions right here at this post!
2 comments:
I like the first one better. From what you have said about it, the first logo seems to capture the feel of "Long John Silver's" the best. :)
I thought LJS was sort of like a fast-food type of place for seafood. So, I think the first one captures that casual fast-food feel. The second one almost looks like a logo for a sit-down restaurant. However, they still keep a little bit of fun with the "we speak fish" slogan. it's all lower-case and slightly silly, so that tones down the severity of the rest of the new logo.
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