Type in Logos

I love typography a lot, and I wanted to share some logos that use type well.

One: Camila Drozd's Logo

I love this logo.  I'm assuming that the type is hand-drawn, since Camila Drozd is very good at that.  I love the way the strokes flow together and genuinely look like true type, not just something scribbled with a Wacom tablet.  This is something I would love to master one day...hand-drawn elements that almost don't look hand-drawn.  Another thing I really like is the way the strokes are intertwined in such a way that makes them still look natural and readable.

Two: Madewell Logo

Madewell is a clothing company that has some neat things I enjoy looking around at sometimes, and their logo is really neat.  At first, the irregular typography seems like a downside, which it may be from some perspectives, but I think it is actually pulled off well.  It goes with the funky, atypical type of style Madewell is going for.  In the second image, the one that is actually used on Madewell's website, there is a lovely type of distressed texture to the type.  I think this is a great effect - rustic and neat.  The "since 1937" font is nice, too.  Not totally sure what it is, but I like the modern, sans serif look paired with the more vintage cursive style of the main font.  I I like the "E's" in the font as well.  It's great how they are incorporated into the flow of the word even though they look more like uppercase letters.  It gives the logo a unique look.

Three: German 7up Logo

I saw this on Brand New, and when I found out that this logo is only being used in Germany, I was sad.  Because I like it a lot and I wish it were used on 7up soda bottles here in the United States.  I guess I'll just have to go to Germany sometime and drink some 7up.  But in the meantime, let me tell you why I like the logo.  First, I like the prominence of the "7."  I think typography as it relates to numbers isn't as celebrated as it should be, and this logo puts the 7 in center stage.  And then the font used for the "UP" is great, too.  Clean, simple, bold, and clear.  The only thing I don't love is all the gradient effect kind of stuff.  But, I mean... for a soda bottle, it actually kind of works, because the plastic on a 7up bottle looks similar to that gradient kind of effect.

I do want to mention that the image above is straight from Brand New.  I wasn't able to find any other images of the German 7up logo, so I used that one.  Don't you love the way the image is laid out, with the two logos, titles, and dotted lines?  I think that is so clever.  Brand New does it on all their posts, and I think it's a fabulous technique.

Four: FontSquirrel Logo

I love FontSquirrel for downloading fonts, and their logo is actually quite good.  I don't love every single thing about it, but the typography end of things is great.  I like the font of the "Font Squirrel" text, and the way that text is justified, and making the "E" smaller and stretching out that second "R" is a nice touch to make it more fun and whimsical.  The thing that I would change about this logo is not the type, but the layout.  It seems like there is a little too much going on in this logo.  The "100% free" part probably isn't considered part of the logo, so I'll ignore that, but I think that the ".com" could be taken out -  it seems disconnected from the rest of the text and a little bit stuck on.  I also think the logo might be a bit stronger overall if the squirrel graphic (which is wonderfully illustrated, by the way) were made a little smaller and moved to the right of the text so that they don't overlap.  But that's just my opinion.

What do you all think of these logos?  I'd love to hear some of your thoughts on the designs!