A Great Ad

I saw this ad and looooooved it. It's so cool. I actually refreshed the page I was on many many times to see if the other version (which is even better) would come up. But it didn't. So I'll have to use this one. :)

I love two things about this:

The colors. White is always a great, striking choice, and with the other two (red and gray) I love how they are muted versions of their extremes. The red is very red, yet it's not plain restaurant crayon red but a slightly more interesting version. The gray is dark - almost black, but not quite. It gives a slightly different feeling than black would.

The typography. Wow! The logo itself is really great, and the two typefaces paired with it are great. The way the letters in "sale" are arranged is so creative and eye-catching, and I love the sans serif font... Futura, maybe? The all caps style is great for grabbing people's attention, and yet it's not too in your face; it still looks classy.

What do you think of this ad?