Saturday, June 18, 2011

I Like

This identity for the Design Museum Boston is quite creative. I love how it's a simple concept, but detailed at the same time.


The dots make for a cohesive, one-idea logo that is still interesting and unique. It also works well with the typeface as one identity. See more ways it is applied here at Brand New. I think my favorite expression of the logo is the exploding D image here, though:


I think this perfectly captures the fact that this museum is "nomadic" - it doesn't have its own building, and apparently moves around to different galleries. I also like how the D still remains recognizable even in the last version which is really spread out.

The color combination for this logo is also really great. Orange could have ended up being a very obnoxious choice in my opinion, but I think it works well and strikes a good balance between fun creativity and professionalism.

What do you think of this logo?

P.S. Please respond to my Kuler post if you're interested!

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