A Little Bit, I

Today I thought I'd do three little posts featuring things I've seen around. This is the first one!

I saw this before and after of a logo redesign on Brand New recently and I was stunned by the difference between them. Usually logo redesigns aren't this drastic, but this one sure is a surprise (and a big improvement!).

The first logo is, if you don't mind me saying so, absolutely dreadful. A logo in Papyrus? What could be worse? But the new one is a home run! Here's what I love about it:

• The simple, organized swirls. They're uniform and symmetrical so they look very professional and orderly.
• The sans serif typeface with lots of breathing room. It makes things feel calm and sophisticated.
• The way the logo with the "C" inside can stand alone well or work with the type. It's recognizable without the type, but it also works well with the type.
• The way the lines of the swirls mirror the lines of the type.

I think this is a truly excellent branding image. What do you think of the change?