Sunday, February 26, 2012

Inspiration Notebook: Leica Logo



I've been really busy lately and I've had a couple design-related projects to work on, so blogging is going to need to take a bit of back burner this week. But I still wanted to keep up with posting, so I decided that this week is going to be a series called "inspiration notebook"—little snippets of design inspiration that I like. The posts will be shorter than usual, but I hope you enjoy this glimpse into the design that inspires me. And hopefully soon I'll be able to show you something I've been working on!

Let's start off this little series with a logo. In contrast to the JCPenney logo, which I don't care for, I love the Leica camera logo.



It's a strong color with amazing typography, and it's the right combination of simplicity and detail. Definitely a successful brand mark. And I also like the circle shape; I'm a big fan of circles these days.

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