Getting Started

 

...on a re-branding project for my portfolio. I'm seeking to re-design the logo and book covers for the Suzuki Method International, a method of teaching and learning classical music. They've already re-designed their books once. The original and newer covers are above.

This whole idea started with a conversation with my violin teacher about the new editions of the Suzuki books and how hard it is to tell what volume you're looking at. You'll notice how tiny the "volume 2" is above. So part of the reason I wanted to re-design the Suzuki identity was to make the books more user friendly. I also wanted to create a logo that was more updated and more reflective of the fun, innovative (if not new) approach the Suzuki method takes to violin education.

Progress and building on what you've learned is big in Suzuki, but there's also a sense of a cycle... even advanced students participate in concerts and "play-in's" where they end up playing easy repertoire. The idea is that, while you may have learned Twinkle, Twinkle, Little Star when you were four, there's nothing to keep you from playing it when you're fourteen because you'll play it much better ten years later.

That's just what I've gathered from my experience as a Suzuki student. So I tried to keep those things in mind when designing the new logo. Here's what I have so far. It's not done, and I haven't applied it to books yet, but it's my basic idea. It's not set in stone though so I could come up with something different later on. :)

The color version would be incorporated on book covers, and the black and white version would be used for anytime the logo needed to be printed inside the books. I'd love to know what you think of my take on this logo!