Yeah! Burger

You may remember I mentioned the Yeah! Burger menu in a post awhile back. Soon after, I ran across more images of the Yeah! Burger designs on the designer's website. Tad Carpenter designed an entire identity system for Yeah! Burger that I just love. I'll share some images with my comments, but you can see more pictures here.

First off, here's the logo itself in its different versions.

I really like the speech bubble graphic. The fact that "Yeah!" is an exclamation is the perfect combination with the speech bubble. The little doodle figures also add a fun, happy element to the design.

I love these buttons! Aren't they so fun?

I like the variety in styles, from plain type to fancy doodled burgers and hot dogs. But because of the consistent color scheme, these buttons look like a set.

The stickers are fun, too.

They have similar icons to the menu, and I like the colored background with black and white animals. These look cheerful and fun but not too busy.

And here are the business cards...

I like the "Yeah! Yeah! Yeah!" in the background. It's words used as a pattern!

This t-shirt is neat as well. It looks like a bunch of different tee designs were made.

This could have been really overwhelming with all the different elements, but because it's one color, it's not overly busy and just looks cool. It reminds me of a piece of notebook paper covered in doodles.

Here are two images of the interior of the restaurant.

I like how the decorations match the fun style of the logo. And those doodle figures are right on the wall!

I think this whole identity system is really fun. I love how connected it is and how all the many elements work together to create a fun, happy look. What do you all think of it?